How to have your business noticed

Servicing Melbourne CBD & metro areas

About Us

Signaction has been designing and manufacturing versatile signage for over two decades.

In 1995 Murray Caplan established Signaction at 445 Bridge Road, Richmond. The business expanded to new premises in 2005 at 442 Bridge Road, with a new showroom and sales counter to service the Melbourne metropolitan area.

Recognising Signaction’s strong reputation and loyal customer base, the Identity Matters Group acquired Signaction in 2014 to join its established floor and counter branding business.

Our expanded resources means that we can offer tailored branding solutions to fit your company’s needs.


Today the expanded Identity Matters Group includes Signaction, General Mat Company and Identity Matters under its umbrella.


Identity Matters    General Mat    Sign Action Melbourne

Signaction’s new showroom and production facility are located in Mentone.